In celebration of its iconic scarves, Hermès has finally debuted the standalone website for its J'aime Mon Carre campaign! Taking note of Burberry's successful launch of the Art of the Trench project, the luxury French label hired British photographer Matt Irwin and stylist Francesca Burns to create the digital campaign, which showcases four women and their Hermès scarves across Paris, New York, London, and Tokyo. The fun website also offers Hermès knotting cards to learn how to tie your own scarf.
In addition, Hermès has also teamed up with Parisian boutique Colette to produce a new collection of four limited-edition silk scarves. The exclusive new designs, which were overseen by Bali Barret, Hermès' "artistic director of silk", will feature a youthful interpretation of the brand's signature piece with bold contrast colors and a mash-up of its famous pattern prints. The Collection will go on sale from September 27th to October 16th. In the meantime, you can check out Jaimemoncarre.com to follow the latest celebratory events leading up to the big release this fall!
