If you haven't seen this already, H&M launched a viral video campaign yesterday to drum up publicity for its upcoming Fall 2010 designer collaboration. While the black-and-white teaser videos (below) have left us all guessing the identity of the mystery designer, according to WWD, the Swedish fast-fashion giant will be teaming up with Lanvin's Alber Elbaz for its next project. The legendary French fashion house has yet to confirm this collaboration, but I sure hope it's true! I love, love Lanvin. H&M will officially announced its next designer collaboration project on September 9th. Stay tuned!
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